Digital Marketing

With so many internet users out there, it can be difficult to find the exact fleets and owner-operators you’re looking for online. Randall-Reilly takes a different approach.

So how do you zero in on your specific audience? Instead of trying to find the right fleets among millions of online entities, start by building an audience of the exact fleets you want to reach.

This is where data comes in.

Talk to an expert.

Learn more about digital marketing and other solutions for your dealership.



Digital Marketing

With so many internet users out there, it can be difficult to find the exact fleets and owner-operators you’re looking for online. Randall-Reilly takes a different approach.

So how do you zero in on your specific audience? Instead of trying to find the right fleets among millions of online entities, start by building an audience of the exact fleets you want to reach.

This is where data comes in.

Digital Marketing

With so many internet users out there, it can be difficult to find the exact fleets and owner-operators you’re looking for online. Randall-Reilly takes a different approach.

So how do you zero in on your specific audience? Instead of trying to find the right fleets among millions of online entities, start by building an audience of the exact fleets you want to reach.

This is where data comes in.

Digital Marketing

With so many internet users out there, it can be difficult to find the exact fleets and owner-operators you’re looking for online. Randall-Reilly takes a different approach.

So how do you zero in on your specific audience? Instead of trying to find the right fleets among millions of online entities, start by building an audience of the exact fleets you want to reach.

This is where data comes in.

How to Reach Your Audience Using Data

Step 1: Find fleets and owner-operators

Having access to the necessary data sources allows you to find the exact fleets and owner-operators you’re looking for.

RigDig BI:

Our data intelligence with over 900,000+ trucking entities allows you to find active fleets and owner-operators beyond your database. Using information like equipment brand, equipment age, CSA violations, etc. you can narrow down the lists of fleets and owner-operators to find the exact prospects you’re looking for.

Audience Tags:

Placing an audience tag on the browser of a website visitor allows you to serve ads to these users on other sites they visit. We would utilize the audiences of our fleet brand website, ccjonline.com, and our owner-operator brand website, overdriveonline.com to get your ads in front of the fleets and owner-operators you’re looking for.

CCJ Tagged Audience: 1MM
Overdrive Tagged Audience: 1.8MM

Step 2: Choose the right platforms

Once you’ve identified your audience, it’s important to find them exactly where they are online. Placing your advertising on the right platforms connects you to the right prospects.

Step 3: Drive measurable outcomes

Randall-Reilly optimizes your campaigns to produce your desired outcomes while measuring your success.

Why Randall-Reilly?

Our data helps you identify the fleets and owner-operators that fall into the category of what makes an ideal customer for you. We find the best way and where to reach those fleets and owner-operators using our industry knowledge and digital ad expertise. Combining our existing audiences and brands with our marketing resources, we can help you sell more trucks.

Talk to an expert.

Learn more about digital marketing and other solutions for your dealership.



Talk to an expert.

Learn more about digital marketing and other solutions for your dealership.



Talk to an expert.

Learn more about digital marketing and other solutions for your dealership.



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